9th January 2018 – Michigan Lottery, has established an affiliate program using Income Access, the marketing technology and solutions provider of Paysafe. The affiliate program will be the first of its type to get a US lottery, which is driven via Income Access’ monitoring and analytics platform. Michigan Lottery is still brand new. 900 million in the 2017 year. 3 billion annually, they’re well-positioned to provide player retention programs and CRM. To internet game offerings, their traditional sales expanded In 2014. 7 million, Michigan Lottery is the quickest growing application of its type in America. Through the Income Access platform integration, most associates of the Michigan Lottery affiliate application could market among their US’ very prosperous brands.
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